Digital communications expert
Kinshasa, Democratic Republic of Congo — possible travel to provinces (Lubumbashi, Kolwezi, Goma)
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Type of contract
Consulting
Workplace
Kinshasa, Democratic Republic of Congo — possible travel to provinces (Lubumbashi, Kolwezi, Goma)
Country
Afrique centrale
About the Role
The Financial Sector Development and Financial Inclusion Support Project (PADSFI), financed by the African Development Bank (AfDB), aims to strengthen the stability, depth, and inclusiveness of the financial system in the Democratic Republic of Congo.
In this context, the Belgian Bankers Academy (BBA) is assisting the Project Management Unit (PMU/PADSFI) in implementing a mission to raise awareness among Congolese financial market players.
This mission includes, in particular:
- the drafting of an Investor's Guide,
- the establishment of a yield curve,
- a training and awareness program in several cities across the country.
About the Role
Under the supervision of the Communications Expert and the Head of Mission, the Digital Communications Expert will be responsible for designing and implementing the digital strategy for the PADSFI project.
They will oversee the production, dissemination, and monitoring of digital content aimed at raising awareness among Congolese financial market players and promoting the visibility of the project throughout the country.
Main responsibilities
- Develop the project's digital communication strategy and its operational tools.
- Design and manage digital content: web publications, newsletters, videos, infographics, social media posts.
- Oversee the creation and management of the project's digital platforms (website, LinkedIn pages, YouTube, etc.).
- Implement multilingual digital campaigns (French and national languages).
- Monitor and track digital communication performance statistics.
- Collaborate with communication teams, graphic designers, and videographers to ensure the visual consistency of the project.
- Train regional focal points in the use of digital tools.
Required profile
- Master's degree (5 years of higher education) in Digital Communication, Social Sciences, Media, or equivalent.
- Minimum 7 years of professional experience, including 5 years in digital communication.
- Proficiency in digital tools and platforms (CMS, social media, SEO, Google Analytics, Meta Business, Canva, Adobe).
- Experience in designing institutional digital awareness campaigns.
- Have managed at least 2 digital projects in African or international contexts.
- Knowledge of the financial sector or economic development is desirable.
- Excellent command of French; knowledge of local languages is an asset.
Key skills
- Creativity and rigor in content production.
- Strong skills in digital strategy and social marketing.
- Proficiency in graphic and audiovisual tools (Photoshop, Illustrator, Premiere, Canva).
- Good coordination skills and ability to meet deadlines.
- Excellent written and visual communication skills.
Expected deliverables
- Digital communication strategy and plan.
- Visual and audiovisual awareness-raising materials.
- Multi-channel digital content (social media, web, video).
- Performance dashboard and digital visibility report.
How to apply
📩 Send your signed resume and cover letter to projects@bbacademy.be.
📌 Reference: 5472 – Digital Communications Expert / PADSFI DRC.
🕓 Deadline: November 20, 2025.
ℹ️ Call published as part of a pre-selection process; mobilization subject to contract award.