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Operationalization of the SME Promotion, Guarantee and Support Fund (FIGA-PMEA)

Terminé

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Customer

Ministry of Small and Medium-Sized Enterprises, Crafts, and the Informal Sector (MPMEASI)

Start Date

Jul 24, 2020

End date

January 24, 2025

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Amount

2 595 000 €

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Country and region

Republic of Congo (Brazzaville)

Afrique centrale

Landlords

Ministry of SMEs, Crafts and the Informal Sector (MPMEASI)

Description

Context & Background

In July 2020, the Congolese Ministry of Small and Medium-Sized Enterprises, Crafts, and the Informal Sector (MPMEASI) renewed its confidence in BBA to turn the Fund for the Promotion, Guarantee, and Support of SMEs (FIGA-PMEA) into an operational reality.

Building on an initial feasibility study conducted in 2009 and a roadmap developed in 2012, we were now tasked with moving from theory to practice: providing the country with a comprehensive support tool for micro, small, and medium-sized enterprises and the craft sector.


Phase I – Start-up & framing (July 2020 – Dec. 2020)


  • Institutional and functional audit: mapping of existing structures, financial flows, and documentation tools.

  • Infrastructure assessment: evaluation of IT systems, reporting, and internal processes.

  • Initial roadmap: design of the launch plan, development of the change matrix, and definition of governance structures (steering committees, key roles).


Phase II – Operationalization (Jan. 2021 – Dec. 2023)


  1. Final operational plan

    • Formalization of strategic priorities: impetus (subsidies), guarantees (security mechanisms), support (training and monitoring), partnerships, and communication.

    Establishment of governance

    • Creation of a dedicated organizational chart, a procedures manual and a management information system (MIS).

    • Recruitment and training of the first employees (fund managers, monitoring officers, sector experts).

  2. Deployment of measures

    • Incentive measures: targeted subsidies to launch 50 pilot SME projects.

    • Guarantee mechanism: shared guarantee fund covering up to 70% of the risk for partner financial institutions.

    • Post-creation support: thematic coaching (financial management, marketing, organization, digitalization) and quarterly field visits.


Phase III – Consolidation & sustainability (Jan. 2024 – Jan. 2025)


  • Daily monitoring: operational management, updating of indicators (KPIs) via an automated dashboard (disbursement rate, recovery rate, beneficiary satisfaction).

  • Strengthening partnerships: signing of agreements with NGOs, microfinance institutions, and international development agencies.

  • Continuing education: series of five thematic workshops (entrepreneurship, digitalization, market access) and creation of a network of sector experts for ad hoc support.

  • Communication & visibility: launch of a web platform, quarterly newsletters, and organization of an annual “FIGA Forum” bringing together SMEs, financial partners, and donors.


Key results at mid-term


  • + 120 SMEs financed and supported since 2021.

  • 12-month survival rate: 85% (vs. 60% national average).

  • Financial leverage: €1 public → €4 private mobilized.

  • + 40% increase in average turnover among beneficiary SMEs.


Conclusion


By January 2025, FIGA-PMEA is set to become a regional model for supporting SMEs and crafts, combining grants, guarantees and technical support, with a strong focus on training and digitalization. BBA, alongside MPMEASI, is ensuring the sustainability of this program through careful monitoring of indicators and the upskilling of local actors.

Role of BBA
  • Mobilization of strategic and operational expertise

  • Carrying out framing, structuring and implementation activities

  • Drafting of key deliverables:
    Status report and roadmap
    Updated business plan and financial model

  • Support for initial training (business creation, business plan, management)

  • Start-up support (targeted subsidies) and post-creation support

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