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Support for the Development of a Three-Year Business Plan for Goshen Finance PLC

18 July 2026 by
Magali Dugardin

Client

Goshen Finance PLC, a microfinance institution based in Kigali, Rwanda

 Amount

USD 22,500

 Start Date

1 May 2021

 End Date

31 July 2021

 Donor

Nguriza NShore Activity 

 Country and Region

Rwanda

East Africa

Description

Context and Objectives

Belgian Bankers Academy was commissioned to develop a three-year business plan for Goshen Finance PLC, a Rwandan microfinance institution offering several credit products, including commercial, agricultural, mortgage and social loans.

The objective was to provide the institution with a strategic, financial and operational roadmap for the 2022–2024 period, aligned with market needs and financial inclusion priorities.

Methodology and Deliverables

  1. Market Analysis and SWOT Assessment – Assessment of MSME segments, sector mapping and segmentation of existing and potential clients, together with a SWOT analysis to identify strengths, weaknesses, opportunities and threats.

  2. Development of the Three-Year Business Plan – Definition of strategic objectives, including portfolio growth, product diversification and profitability. Preparation of three-year financial projections covering revenue scenarios, costs and capital requirements. Development of a marketing plan and product recommendations to adapt the credit and savings offering to sector-specific needs.

  3. Organisational Recommendations and Risk Management – Identification of opportunities to improve credit processes and guarantee monitoring. Proposal of internal control mechanisms to mitigate operational and financial risks.

  4. Presentation and Validation – Presentation of the plan to the Board of Directors of Goshen Finance PLC. Preparation of a final report including detailed action sheets and an allocated budg

Result: a comprehensive and operational business plan, validated by the stakeholders and serving as a basis for the implementation of Goshen Finance’s future development initiatives.

BBA’s Role

  •  Collection and analysis of market and financial data
  • Facilitation of SWOT and segmentation workshops
  • Preparation of the three-year business plan and financial projections
  • Development of marketing and risk management recommendations
  • Presentation and facilitation of the validation session before the Board of Directors
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