Description

Sager Ganza Microfinance sought to strengthen its institutional development and positioning among low- and middle-income households.

BBA was commissioned to support the preparation of a five-year strategic plan covering market analysis, financial projections, operational priorities and implementation arrangements.

The assignment included collecting and analysing internal and external data, conducting customer surveys, assessing the ICT environment, preparing a SWOT analysis and developing a strategic business plan.

The plan was presented to and approved by the Board of Directors. It included an operational roadmap, a marketing strategy and recommendations to support the institution’s growth.

BBA’s Role

BBA provided technical support for the development of the five-year strategic plan.

Its involvement included:

• collecting and analysing internal and external data
• conducting customer surveys and assessing the ICT environment
• preparing the SWOT analysis and market assessment
• developing the strategic business plan and financial projections
• presenting the plan to the Board of Directors and supporting its validation
• preparing operational deliverables, including the marketing strategy and implementation roadmap